RADIOCUT

All the radio to rewind, listen and share

By @gnarvaja / http://radiocut.fm

RadioCut

How this radio moment would be shared and viralized today?

The radio operator bottleneck

The radio operator bottleneck

What is Radiocut?

RadioCut is a “crowdclipping” tool that lets users listen to previously aired radio shows (from three minutes after live, to months or years ago), create audio cuts and share them.

How it works?

How it works? - Listen

How it works? - Cut

How it works? - Share

Sharing and virality with Radiocut - A real example

Jan 11th 2016 8:45 AM, Victor Hugo Morales one of top radio personalities, opponent to the new government, was fired from his radio (where he worked since 30 years) almost in the air. A few minutes after many users were making audio cuts in radiocut.fm and sharing them on social networks.

Sharing and virality with Radiocut - A real example

  • ~1% of total Internet users in Argentina in one day
  • Many others listened it from audiocuts embeded in top online newspapers

Sharing and virality with Radiocut - Other examples

  • Nov 3 2015: An actor reveals he is in a sentimental relation with her partner in the top TV serial: 85k plays
  • Oct 22 2015: Interview to Scioli, presidential candidate: 171k plays
  • Apr 29 2015: hilarious narration of Capusotto -argentine comedian- of a pharmacy's assault he witnessed: 74k plays
  • Jan 20 2015: discussion between two to journalists around Nisman's death: 95k plays
  • Sep 4 2014: Announcement of the death of Cerati, rock musician: 25k plays
  • Jul 7 2014: live story goal of Argentina at Brazil's world cup: 30k plays

Evolution

  • Launched Oct 2013 in Argentina
  • Mouth to mouth promotion, email and some press mentions
  • 10-15% monthly growth since Feb 2014
  • English and portuguese traslation
  • 2015: premium accounts and audio ads
  • Launch in Spain and Venezuela
  • Industry recognition: Éter Prize

Current facts

  • ~950k monthly visits / 1.9M pageviews
  • 217 new audiocuts daily / 1.1M cut plays monthly
  • 624 radio stations from Argentina, USA, Spain, Venezuela, Uruguay y Brazil
  • Users: 27232 registered, 3600 active, 404 premium (46 paid the others in 7-day trial)
  • Revenue = 2.5 x infrastructure costs
  • Followers: 15.2k Twitter / 2.66k Facebook

Team

  • Radiocut was born as a side project inside Lambda Sistemas, a ten year old software company founded by:
    • Guillermo Narvaja (@gnarvaja): CEO, software developer, product manager
    • Milena Armada (@milenaarmada): software developer, UX, team leader
  • Currently 14 people working in the company, but only three of them assigned to Radiocut

Business Model

  • Current
    • Display & audio ads
    • Premium plans
    • Private services for media monitoring companies
  • Potential
    • White label station/show websites
    • Ad server for online & analog radio stations
    • Media analysys & monitoring (ad/song detection, speech recognition)

Competition

  • soundcloud.com: In contrast to them, we are focused on Radio. In RadioCut the audio is already there, no need to record and upload, the user has just to tag it.
  • tunein.com: We are not just a radio station directory, we don't limit our users to the live show only. And we offer user classified, selected, described audios.
  • stitcher.com: They focus on radio contents as we do, but radio stations must upload the audio contents and users can't make cuts.
  • Podcasts: they are fine for producer-to-consumer sharing of full and serial episodes. RadioCut fits better for peer-to-peer sharing of small fragments of radiostation contents.

Investment

We are looking for an investment of $ 80k-180k for:

  • Product development: mobile app, recommendation engine, better user engagement
  • Marketing: Public relations, launches in new markets, adwords (maybe)
  • Team reinforcement

Finantials

Assumptions: 10%-25% monthly traffic growth / 1-3% CPC monthly growth

Questions?